Born from the intersection of strategy and culture,
Tissal is a culture-first marketing agency that helps brands connect authentically.
We believe that growth happens when brands stop talking at people and start listening to them.
When storytelling becomes culturally intelligent.
When audiences finally see themselves and feel seen.
We partner with agencies, advertisers, and forward-thinking brands ready to invest in meaningful connections and long-term cultural relevance. From insights to creative execution,
We turn culture into strategy and strategy into growth.a
Because culture isn’t a buzzword.
It’s the heartbeat of modern marketing.
And the brands that understand it grow with it.
Born from a simple question “why don’t I see myself in any of these ads?”
Tissal was founded by Wahiba Yachou, a pioneer in ethnomarketing and cultural communication, to challenge and transform the way brands think, act, and connect.
What started as a personal frustration became a mission: helping brands understand and engage with the richness of diverse consumers.
At Tissal, culture isn’t an afterthought.
It’s the starting point of every strategy, every story, and every connection.